The design strategy for Domayne's 2023 outdoor furniture launch incorporates elegant typography and a rich, earthy colour palette to evoke luxury and sophistication. Photography locations were carefully chosen to evoke a sense of opulence and aspiration, selling not just furniture but an experience and vision of outdoor living at its most luxurious.
OUTDOOR FURNITURE RANGE 2023
- 40 page online & printed booklet
- Point of sale posters, signage & billboards
- Website banners
- Social media posts and stories
- Storefront showcasing
STRATEGY:
DELIVERABLES:
BACKGROUND:
Domayne stands as a prominent retail leader renowned for its expertise in offering stylish outdoor furniture across Australia. The company recognises the unveiling of their latest outdoor furniture as one of the major campaigns of the year. I was tasked with conceptualising a campaign for its highly anticipated 2023 launch, their most biggest and luxurious to date.
AESTHETIC&
CREATIVE VISION:
At its core, the campaign was built on captivating photography, directing attention to the beauty displayed by each furniture range.
By blending existing images with new inspirations through photoshop, I provided a vision to the photography team. Upon finalising the photography, the subsequent challenge was showcasing these visuals ensuring their beauty took centre stage. This also included carefully selecting design components that compliment each shot.
