The campaign's creative had to captivate the attention of this audience. Requiring visuals that would resonate in a highly competitive landscape. The challenge was executing designs that not only appealed to this audience but also seamlessly aligned with the brand's established identity and style.
- 12 page gift guide
- Online banner support
- Instagram posts and stories
- In-store billboard artworks
- EDM & layout templates
STRATERGY:
DELIVERABLES:
BACKGROUND:
Domayne is renowned for its impeccable style and refined sophistication. They are held in high regard, particularly with the women demographic. Acknowledging the financial opportunity Mother's Day presents, the company sought a campaign that would resonate with this audience.
LOVE: MOTHER'S DAY 2023
CONCEPT & MOCKUP DEVELOPMENT:
I pitched three concepts
to the Art Director and
the Senior Marketing team.
These spanned from a refined, sophisticated
aesthetic to vibrant
contemporary visuals.
Considering the impacts of COVID on previous Mother's Day experiences, the consensus was a lively and colourful approach would be most appealing to consumers. The top
right option was the
final selection.
Aa
HERA ITALIC
