- 24 page online & printed booklet
- Point of sale posters, signage & billboards
- Website banners
- Social media posts and stories
- Storefront showcasing
DELIVERABLES:
We strategically utilised our staff members to play a role in the launch by guiding customers through a journey. We placed
the laptops into curated subcategories, aligning them with specific technology capabilities. This strategic arrangement ensures that each customer's preferences and desires are matched with the laptops that best cater to their needs.
I led the creative launch for a new range of computers powered by Intel Evo software. The key objective was to introduce this technology to customers at Domayne. The approach included a strategic blend
of design, messaging,
and placement within the retail environment.
STRATEGY:
BACKGROUND:
INTEL LAPTOPS LAUNCH:
DESIGN
APPROACH:
I curated a distinctive colour palette that not only captivates attention but also stays true to the brand images of both Intel and Domayne.
To enhance the user journey,
I strategically incorporated illustrative strokes as a design element. These strokes serve as a dynamic visual guide, leading users through the campaign effortlessly. This intentional use of illustrative elements not only adds an artistic flair but also ensures
a cohesive and intuitive flow, enhancing the overall
user experience.
